I hope that the group who attended the Fall Reference Meeting will not mind my sharing these on the blog. These are notes that Mary S. provided attendees. Please share your thoughts with us.
Who has other ideas, programs, services?
SUMMARY OF FUTURE OF REFERENCE DISCUSSION
FALL REFERENCE MEETING
OSHKOSH, OCTOBER 25, 2006
General Observations
Web 2.0 is described as a “social web” versus the current web, which is a “semantic web.”
WebJunction.org is one example of a new approach to organizing websites and information.
Digitization has a “Lazarus effect.” Many materials formerly available only in paper are now on the Web for everyone to use. This gives information “a new life.” Indexing and putting things on the web is our job. Librarians are creating valuable resources.
Local history is a big draw to library websites. Digitization and creating websites, reader’s advisory and serving distance education students are important services.
BadgerLink statistics show that academic and school libraries use it the most. Public library use is much lower.
Millenials like to work in teams.
We are not the only “industry” going through rapid changes.
The number of reference requests is still going down in public libraries.
The Illinois North Suburban Library System has launched a service to provide “innovative and high quality support” for libraries of all types. “The strategic direction of the NSLS encompasses the promotion of lifelong learning, the development of new models of services to ensure the survival of all types of libraries, and the provision of information tools necessary to assist in successful advocacy efforts.” More information can be found on their website at
http://www.ixiasoft.com/default.asp?xml=/xmldocs/casestudies/NSLS/nsls.xmlOnline catalog venders are offering new features. SirsiDynix offers a program called Serial Solutions. Each library in the system can tailor the system for its own needs. SirsiDynix also offers “EPS rooms” (Enterprise Portal Solution) which allows libraries to gather high-quality information according to subject areas and then present that content in virtual spaces called "Rooms." There is also software for portable catalogs to allow librarians to search while roving the library.
Reference & Loan Library staff are investigating federated searching to be used with WISCAT and the BadgerLink databases. Local libraries would like to be able to use a local brand on this feature.
Research shows that people support libraries even if they don’t use them.
People still don’t know how to use print resources and need us to help them.
What Wisconsin Public Libraries are Doing
Staff at the South Central Library System use Yahoo and other instant messaging accounts to become familiar with the technology and to facilitate communication with each other.
Kenosha has an internal chat system to connect four library buildings
Winnefox has had a system workshop to help staff understand concepts so that they can better serve patrons.
Some libraries are abandoning traditional classification systems. Oshkosh PL staff are experimenting with arranging books based on the school curriculum in designated homework areas, so that students can more easily find materials.
Staff at Janesville PL teach library classes to sixth graders, who may in turn share what they learn with their parents.
Libraries are becoming “outposts” of the government, providing access to government services, such as distributing tax forms, registering to vote and Medicare information. One library has started issuing passports. Another makes money from staff proctoring exams.
At Kenosha, reference librarians are encouraged to go out in the stacks to mingle with patrons.
Challenges to Reference Staff:There is a need to get kids’ attention NOW so that they will continue to use the library in the future.
Some librarians feel that reference collections are being “decimated.”
Reference librarians have to compete with other information services.
Reference librarians are handling nontraditional services, such as issuing passports, handing out tax forms and creating or participating in blogs.
Change happens so quickly. Ten years ago major reference resources were on CD ROM. Librarians need to be early adopters. Library customers don’t want classes on using the online catalog. They want training in using word processing software and email.
It is difficult to get people to use databases. We need to find a word to replace database. Maybe this could be done in a focus group.
How can we influence venders to make products easier to use? Also no two products work exactly the same.
Teachers are amazed when the library does training—they are unaware of the number of resources available in libraries.
Reference questions are becoming more specialized.
We need to focus on specific services. We can’t be “all things to all people.” At the same time, we need to give patrons the service that they want. Patrons have different needs. Some want to be taught how to use resources. Others just want an answer. We need to provide both types of service.
Millennials want instant results.
Librarians need to know users customers’ “lingo” and vice versa.
Patrons think the catalog is the library web page.
Suggestions for ActionReference staff could tap into the distance education market.
Local libraries could work with schools to improve information literacy.
To promote libraries, target newsletter published by special organizations. Let them know what library resources are available in their field. For example, inform romance writers about library resources they could use.
At future fall reference meetings, pose a problem, do research in advance and then work through answers. For example, how can librarians work with venders to standardize databases and make them easier for customers to use?
People should be scheduled to rove. Users ask questions when they see people where they are looking for info.
Increase use of networking to cooperate with other agencies and businesses to promote services and get support at budget time.
Approach Wisconsin Internet Service Providers (ISPs) to find out if they are willing to promote libraries.
Have a library booth at the Wisconsin State Fair.
Publish monthly columns in local newspapers or in weekly free newspapers.
Distribute business cards with the library’s website and the BadgerLink website.
Libraries should also promote Newsline for the Blind.
Get people in the door and then focus on customer service to “give people what they want.” We must make sure that every library patron leaves with something, even if it’s only a card with information about the library or BadgerLink.
Need to evaluate service. One way is to use the secret shopper concept for unobtrusive observation.
Recruit college students to volunteer in the library’ homework area; create a teen advisory board to solicit input.